Services
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Media Training
- Targeted to spokespeople, corporate management, supervisors or divisional office managers.
- Often provided as in-house corporate workshops/retreats or as part of training meetings and professional development conferences.
Through media training, you acquire the tools necessary to deliver a media interview with maximum impact. You’ll learn how to:
- Clarify your audience
- Create a winning style
- Look and sound good for print, radio, television
- Capture and keep interest
- Make your messages resonate and your audience care
- Quickly determine what a reporter really wants
- Spot and avoid reporters’ tricks
- Create “push buttons” to quickly take control of the interview
- Answer tough questions
- Bridge from a reporter’s questions to your answers
- Focus on non-verbal communication
- Reduce nervousness
A media interview is an opportunity to deliver a story to an audience. An interview is not a friendly chat and certainly should never be an argument. When dealing with the media, open and positive communication is essential, especially during a crisis.
This training teaches effective interviewing techniques and also helps spokespeople handle situations where the organization is uncomfortable sharing information with the media.
Strategic Planning
Strategic planning is a roadmap to take you where you want to go, and it generally starts with a solid Communications Audit.
At Sparkle Communications, LLC, we call our process “Mediocre to Sparkle” planning. Let’s say you want to make salmon soufflé for dinner. Lots of recipes could lead you to a great dish. However, if you have all of the necessary ingredients, you’ll have a better chance of cooking a gourmet dish that keeps your guests wanting more.
Just like your recipe, the quality of your strategic planning is directly correlated to your planning – the better planning (and creative thinking) the better the outcome.
Crisis Communication
Just like insurance policies that are maintained to lessen the blow of disasters you hope will never come, a well-conceived crisis and recovery plan will prove invaluable to any company that could find itself in an image-damaging situation. While the first instinct may be head for the hills, such strategy is potentially more damaging than facing the problems, then taking action to turn the situation around. This session will help you be ready to respond to a crisis so you can communicate on demand, accurately and quickly, often meaning the difference between a speedy resolution of the crisis or a LONG haunting of your corporate image.
Communication Skills
It’s important to communicate to outside audiences, but we can’t forget our most important audience of all – our employees. It’s a proven fact that communication is the single most important factor affecting company loyalty and job satisfaction. And the good news is communication skills can be learned and improved. This session is very interactive and focuses on communicating honestly in order to build trust among employees.
Making Your Business Sparkle
Publicity can be a powerful tool in your overall awareness-building arsenal. More credible and often less expensive than advertising, it is one of the more reliable ways to attract new customers and maintain awareness with current ones. This session teaches techniques to “crack the code” of the media and identify story angles and reap the benefits of enhanced reputation and an improved image.
Fundraising Development
Sparkle Communications, LLC has an extensive network offering nearly a decade of fundraising and management experience including prospect research and cultivation, feasibility studies, campaign design, implementation and management.
Other Services
- PR Research and Strategy Development
- PR/Marketing Communications Implementation and Writing
- Special Event Planning
